An interview with Brian Uhlenhake, Director of Sales at MultiDocker.
Question: MultiDocker’s promise is increased efficiency through greater capacity and better machine uptime. How is MultiDocker able to offer this?
Brian Uhlenhake: Yes, that’s correct. MultiDocker leverages the best of two worlds; MultiDocker’s own user experience supported with our strong innovation and design capabilities together with Caterpillar’s proven quality base machine and Caterpillar dealer field support. This enables us to build strong and durable machines that are made for the specific work they need to deliver on. This is very apparent in our port machines where 30+ years of developing design and application expertise are evident.
Question: How does MultiDocker build customized material handlers?
Brian Uhlenhake: MultiDocker offers five sizes of material handlers ranging from 100,000 to 260,000 lbs, depending on the scope and type of work required. Our machines are built on selected Caterpillar base units specifically designed for material handling applications and paired with our own design of boom, stick, cabin lift, and undercarriages. MultiDocker adds features such as choice of energy source and a range of carrier units which include tracked, wheeled, and pedestal available for the customer to choose from. With the experience as operators of the machines, MultiDocker guides the customer to the material handler optimally designed for them.
Question: How does MultiDocker work with environmental stewardship and safety?
Brian Uhlenhake: MultiDocker is a Swedish company and Sweden has a long history of innovation in environmentally friendly alternatives, which is true also for MultiDocker. We sold the first electric material handler over 10 years ago and have since continued to develop our product and application. The benefits of electrically powered machines are the lower operating and maintenance costs as the need for fuel, oil, filters, and service-related maintenance is significantly reduced. Another upside of electric machines is the ability meet regional regulations which continue to tighten and expand. Key focus areas of these regulations are emissions and noise levels, both of which electric machines almost eliminate. Also, with the increased efficiency that all MultiDocker machines offer, lower fuel emissions naturally follow together with an improved working environment.
Another key operating feature of MultiDocker are the fixed or hydraulically raised cab options which enable better operator performance and improved safety. With better visibility the operator does not have to move the machine as often as trucks can drive underneath it instead of on the side. With this bird’s eye view the operator also gains better line-of-sight into vessel holds and closer perimeter of the machine itself.
Question: You joined MultiDocker after a 30+ year long career at Caterpillar. What made you make the move?
Brian Uhlenhake: In my role at Caterpillar, I interacted with and followed MultiDocker over several years. I saw how the machines benefitted the customers and how MultiDocker added value to the Caterpillar dealers who were able to offer a larger portfolio of products to their customers. MultiDocker offers solid machines in a niche market that Caterpillar themselves do not provide. I have a passion for working with Caterpillar dealers and customers, building relationships and trust. MultiDocker is a very interesting and growing company with huge potential, especially in the North America market where the need for these types of machines is big. This role for me is the perfect storm and I am very excited to be part of MultiDocker’s journey.
Question: What are your biggest priorities for 2020?
Brian Uhlenhake: We have an aggressive growth goal for North American and in this market established successes or failures are communicated quickly. I am working hard with my team to ensure MultiDocker stays on the positive side for both 2020 and beyond.